Tiger Recovering from Scars

I've been asked what I think Tiger should do to recover after this scandal. He's obviously on the track to lose millions, even billions. In short, here's my answer: First of all, he needs to get a better management team and image/PR consultant. Allowing personal conflicts to smear his business brand was something that his staff could have mitigated. It seems that speaking publicly about something so private made it even worse, especially the part where he steps down from golfing. By stepping down from his position in the face of adversity makes him look weak and unable to take care of his personal issues and separate it from his business. To rebuild, he will have to get an image makeover, probably focus more on his athletic comeback and keep his personal business quiet. Additionally, he will have to stop addressing his mistresses and the media surrounding the hype. His image was built around his emphasis of family, especially during the building of his career when his late father accompanied him on tour. If he succeeds in saving his marriage, he must make a resolve to keep himself away from situations that may tempt him, i.e. throwing away numbers from groupies, spend more time with his family, bring his family along more often during touring. If Tiger gets a divorce, he should make it as private as possible and focus on his career. As for the sponsors that he lost, he really cannot do much but wait until this scandal blows over. Or, he can pick up sponsors that either do not require a squeaky clean image (Viagra or Trojan maybe?) or do public service announcements that emphasize his desire to rehabilitate (like HIV awareness).